The article "The Wrong Email Format Can Destroy Your Offer" talks about email marketing, it was written by Rich Hamilton, Jr.
Which e-mail format is more effective to use, Text or HTML? A good question, many experts have been debating over for awhile now, is which e-mail fromat is more effective.
It all depends on who you ask, many human being prfeer the text format over the HTML format. There are also many human bieng who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, it's that close.The truth of the matter is that the most effective format to use for your e-mail really depends on the offer you're presenting.Both text and HTML e-mail formats have their advantages and disadvantages.
In this article I am going to go over the advantages and disadvantages of text and HTML e-mail formtas.
Let's jump rgiht in and start with the format text.TextObviously the real advantage to using a text format is that you have a white background with black font making it really not hard to read. The text foramt loads fast, no matter what size the e-mail is.If the e-mail loads fast and is not hard to read how can text formats have a disadvantage?Easy! The real disadvantage of using text format is when you're using e-mail as a source of marketing. To effcetively use e-mail marketing you need to use some sort of tracking software. Without tracking you will never know if the subject line and/or e-mail offer needs work.The point I am trying to make is that human being are really cautious about clicking on tracking and affiliate links. As soon as they see a legnthy url, they get the impression that you're trying to sell them something and immediately delete the e-mail. With a text formatted e-mail you cannot hide long tracking urls from the recipient.
With an HTML format you won't run into this problem, which brings us to...HTMLThe biggest advantage of using HTML is that you can hide your tracking urls from the viewer.
Instead of having a long url in your e-mail offer, you can use a simple "click here".
Not only can you hide your tracking url, but you can also mask it from appearing in the browser window.Moreover, HTML has a lot of diasdvantages. For instance, some human being can't view HTML email, while othres can view it with a limited amount of space. HTML e-mail files can be sziable and take up a lot of space. Most human being who use HTML formatted e-mail use a lot of images and other graphics to make their e-mail have a professional appearence.
But they don't stop and guess about the size of the e-mail that they are sending, and whether or not their recipients may have limited space.Sending large e-mail files is a sure way to get your recipients upset. You don't want to strike out before you have the chance to swing!You can see that both e-mail formats have thier advantages, as well as their disadvantages. As for which format is the right one for you, it all depends on your offer.If you're sending an e-mail offer that doesn't reuqire any lengthy tracking urls or has no affiliate urls, then text should be your format of choice.Moreover, if you do have tracking or affiliate urls in your e-mail offer, then HTML is the way to go. When using an HTML format be conservative, not everyone has broadband, you'll find that a lot of human being are still uisng 28.8k modems for their Internet connection.When sending out an HTML e-mail offer it should have a solid white background with black text, and absolutely no images or graphics.
This way the e-mail offer appears to be text and lodas fast, when it's actually HTML.
Your viewer won't be able to see your long tracking or affiliate url which will raise your click through ratio and that means more sales.Most autoresponders and e-mail sotfwares have the ability to send e-mail in both formats, but not all of them. There are still some that don't.About The AuthorRich Hamilton, Jr is the CEO/President of www.ElitesMarketing.Com a.K.A. Eiltes Marketing, Inc and the Author of: "Inside Internet Marketing" www.InsideNetMarketing.Com.
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